Fashion is avant-garde. It’s ever changing. It’s what’s new and next.
Acne Studios’ new campaign is fashion in every sense of the word. And I love it.
First of all Frasse Johansson, 12-year-old son of Acne’s creative director Jonny Johansson KILLED it. I mean…
I don’t know who taught this young man to pose in this manner but I’d sign up for a 1-day intensive workshop with no hesitation.
Although Frasse mentioned that he’s much more interested in football, I have a nagging feeling that his future is in fashion.
Aside from the exquisite execution of this campaign, I feel that it’s such a bold declaration that Acne is on board for the move toward gender bending and I think it’s fitting.
Fitting as it may be, it’s also been polarizing. I’ve heard arguments that suggested Acne is declaring the body of a 12-year-old boy as the ideal woman.
I beg to differ. In my opinion, there is a stark difference between a left-field, bizarre, boundary-pushing ad (which Acne is known for) and a rearrangement of ideals in relation to what a woman should look like. Actually, I think that’s a huge jump. What does the ideal woman even look like? What ad would be able to capture that? Should we be expecting to see the ideal woman every time we look at an ad? Am I not ideal then? Clearly, I have questions.
What I do know is that women are glorious creatures, capable of many things, but being pushed to the side by a 12-year-old boy when it comes to body type? I don’t think that’s one of them. I don’t think anyone was trying to say that. And if it so happens that anyone was saying that, I think that notion should be pushed to the side and the ad should be enjoyed for the fabulous moment that it is.
At the end of the day fashion ads are about selling consumers a product. And I NEED that blush pink coat. So, bravo Acne. Mission Accomplished.